Privacy Policy

1. Introduction

NovaSpeed is operated by Athlete Mindset Inc ("Company," "we," "us," or "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, hardware device, and related services (collectively, the "Services").

Please read this Privacy Policy carefully. By using the Services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

• Account Information: Name and email address. Authentication credentials are handled by our authentication provider.
• Profile Information: Organization, role, sport, and other optional profile details
• Athlete Data: Names and optional email address, date of birth, gender, primary event, height, and weight for athletes you add to the system
• Performance Data: Speed, distance, velocity, splits, timestamps, personal bests, and other measurements recorded using the Device
• Media Data: Sprint videos, imported videos, thumbnails, and exported replay files when you choose to use video features
• Device Connection Data: Laser bridge names, Bluetooth/Wi-Fi connection status, and sensor connection logs used to operate the Device
• Communications: Information you provide when contacting us for support or inquiries
• Payment Information: Billing address and payment details (processed securely by our payment processors)

2.2 Information Collected Automatically

Collection differs between our website and the submitted mobile app:

• Mobile App: The app does not use behavioral analytics or advertising tracking and does not collect precise GPS location. Firebase and hosting providers may process limited IP address, device, authentication, and security logs to operate and protect the service.
• Error Reports: When the mobile app crashes or hits an error, it sends an error report to our error reporting provider, Sentry. A report holds what went wrong and where in the app, the app version, the device model and operating system, and a random ID for the app installation. Reports are not tied to your account and are set up not to include your name, email address, or athlete data. We have set Sentry not to store IP addresses. We use error reports only to find and fix problems in the app.
• Website: Our website may process browser type, pages visited, referring URL, cookie choices, and IP-derived general location for operation and site analytics.
• Device Connection: The app processes bridge names, connection state, and sensor messages needed to connect to and operate NovaSpeed hardware.

2.3 Cookies and Similar Technologies

We use cookies and similar technologies on our website to remember choices and understand site activity. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, some features of the Services may not function properly without cookies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve the Services
• To process transactions and send related information
• To create and manage your account
• To store and display your performance data
• To respond to your comments, questions, and support requests
• To send you technical notices, updates, and administrative messages
• To communicate with you about products, services, and promotions (with your consent)
• To monitor and analyze trends, usage, and activities
• To detect, investigate, and prevent fraudulent or unauthorized activity
• To comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (e.g., hosting, payment processing, analytics, error reporting)
• Within Teams: If you use team features, coaches may view athlete data within their organization
• Legal Requirements: If required by law or in response to valid legal process
• Protection of Rights: To protect the rights, property, and safety of Athlete Mindset Inc, NovaSpeed, our users, or others
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: In other circumstances with your explicit consent

4.1 Aggregated and Anonymized Data

We may use and share aggregated and anonymized data that cannot reasonably be used to identify you for research, product improvement, industry analysis, and other purposes.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Services. We will also retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Your performance data is retained while your account remains active. If your subscription lapses, you will still have access to view and export your existing data. Deleting your account removes the account and associated app data, except information we must retain for legal obligations.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (HTTPS/TLS)
• Encryption of data at rest
• Regular security assessments
• Access controls and authentication

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Your Rights and Choices

7.1 Access and Update

You can access and update your account information at any time by logging into your account settings.

7.2 Data Export

You can export your performance data in CSV or PDF format at any time through the App.

7.3 Data Deletion

Coaches can permanently delete their account and associated app data from Profile → Danger zone → Delete account in the NovaSpeed app. Athlete viewers use Profile → Account → Delete account. You may also contact support@getnovaspeed.com for help with deletion. Some records may be retained only where required by law or for legitimate legal and accounting obligations.

7.4 Marketing Communications

You may opt out of receiving promotional emails by following the unsubscribe instructions in those messages. Even if you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

7.5 Additional Rights (EEA, UK, California)

If you are located in the European Economic Area (EEA), United Kingdom, or California, you may have additional rights under applicable data protection laws, including the right to access, correct, delete, or port your data, and the right to object to or restrict certain processing. To exercise these rights, contact us at support@getnovaspeed.com.

8. Children's Privacy

The Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Users under the age of majority may create an athlete-viewer account only with approval from a parent or legal guardian. Coaches using the Services with minor athletes are responsible for obtaining appropriate consent.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have data protection laws that are different from the laws of your country. By using the Services, you consent to the transfer of your information to the United States and other countries where we operate.

10. Third-Party Links

The Services may contain links to third-party websites or services that are not owned or controlled by NovaSpeed. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

NovaSpeed
Athlete Mindset Inc
Email: support@getnovaspeed.com